Provision.tv http://provision.tv/index.php Provision.tv Provision.tv Fri, 18 May 2012 04:30:29 GMT eng Fri, 18 May 2012 04:30:29 GMT mailto:info@provision.tv (Frank Luksa) mailto:info@provision.tv (Frank Luksa) http://www.provision.tv/news_industry_articles/r/id1=8 More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009. http://www.provision.tv/news_industry_articles/r/id1=8 http://www.provision.tv/news_industry_articles/r/id1=10 Consumers for the most part enjoy watching ad-supported media while grocery shopping and their buying decisions are often influenced by such messages. So says a Nielsen Media Research study that examined in-store media provided by Fairfield, Conn.-based SignStorey. Albertsons and Pathmark are among the grocers that carry the SignStorey video network, which is now in 1,300 stores. http://www.provision.tv/news_industry_articles/r/id1=10 http://www.provision.tv/news_industry_articles/r/id1=11 Although manufacturers of digital signage and professional displays are facing the challenge of tepid revenue growth for their products, fast-rising unit shipments are presenting significant opportunities for these companies, iSuppli believes. http://www.provision.tv/news_industry_articles/r/id1=11 http://www.provision.tv/news_industry_articles/r/id1=12 With people fast-forwarding faster than ever through TV commercials at home, advertising companies have taken their campaigns out into the open. Perhaps you've noticed: Flat-panel screens filled with spots plugging cars, orthodontists and face-lifts are everywhere these days. They greet you at the grocery store, the coffeehouse, the bank and the service station. http://www.provision.tv/news_industry_articles/r/id1=12 http://www.provision.tv/news_industry_articles/r/id1=13 RocSearch, a UK/India based consultancy, has released a new report analyzing the growth drivers of the digital signage industry, predicting growth of the market to $14.6 billion by 2011. The report compares the plasma and LCD market to reveal that plasma displays currently generate the highest revenues for the digital signage industry. However, the total contribution of LCDs is expected to be approximately 40 percent by 2009 against plasma’s 48 percent. http://www.provision.tv/news_industry_articles/r/id1=13 http://www.provision.tv/news_industry_articles/r/id1=14 In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade. http://www.provision.tv/news_industry_articles/r/id1=14 http://www.provision.tv/news_industry_articles/r/id1=15 Suddenly, the advertising trade press is abuzz with a new concept: "shopper marketing." According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is on pace for compound annual growth of 21% through 2010. The only surprise in this is that anyone finds the findings surprising. Conventional wisdom, backed by solid if not conclusive research, says that more than 70% of purchase decisions are made in-store. Yet despite that, in-store advertising still represents only 6% of marketing budget allocations, according to Deloitte. http://www.provision.tv/news_industry_articles/r/id1=15 http://www.provision.tv/news_industry_articles/r/id1=16 2007 was a good year for digital signage (DS). Displays lit up to serve a wide range of communications objectives in a growing range of locations, new suppliers entered the business, many networks and suppliers received investment funding and advertising revenues accelerated toward the foreseeable $1 billion mark and enabling technologies and the hunger for greater communications effectiveness continued to fuel industry growth. http://www.provision.tv/news_industry_articles/r/id1=16 http://www.provision.tv/news_industry_articles/r/id1=17 In a sign of the emerging power of TV outside the home, NBC Universal will hold what media buyers are likening to an "upfront" presentation for its digital out-of-home assets Jan. 16. The media company is hoping to get more advertisers to consider NBC for placing ads on TV screens in supermarkets, near gas-station pumps, in taxi cabs and arenas, among other places. Set to be held in Studio 8H, the NBC presentation will address approximately 200 advertisers and media buyers. http://www.provision.tv/news_industry_articles/r/id1=17 http://www.provision.tv/news_industry_articles/r/id1=18 Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media's Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and marketing dollars in 2007, up from 7.9% in 2002, yielding a compound annual growth rate of 21.7%. The forecast predicts a 20.2% increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17% for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6% of all advertising and marketing dollars. http://www.provision.tv/news_industry_articles/r/id1=18 http://www.provision.tv/news_industry_articles/r/id1=19 An economic downturn and technology advancements will lead to increased coupon usage among U.S. shoppers, according to survey results released today by Toronto-based ICOM Information Communications (ICOM). Of the 1,529 U.S. consumers who responded to a recent ICOM survey conducted in mid-February, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45 percent much more likely and 22 percent somewhat more likely. http://www.provision.tv/news_industry_articles/r/id1=19 http://www.provision.tv/news_industry_articles/r/id1=20 The Digital Signage Association has published, "Retail DigitalSignage ROI: Finding the break-even point," an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail. “The one question that gets asked about digital signage more than any other is, 'What is this going to do for me?'" said James Bickers, editor of Retail Customer Experience and former editor of Digital Signage Today. "This report spells out the benefits with clear numerical data." http://www.provision.tv/news_industry_articles/r/id1=20 http://www.provision.tv/news_industry_articles/r/id1=21 Manufacturers currently have over a dozen methods to reach the consumer in-store, but none can match 3DEO’s ability to grab the shoppers’ attention at the point-of purchase, says Gary Smith, Gary Smith, Former EVP Safeway. http://www.provision.tv/news_industry_articles/r/id1=21 http://www.provision.tv/news_industry_articles/r/id1=22 When you order a morning coffee at a café owned by Israel-based Aroma Espresso Bars, an image of a croissant may suddenly appear on a digital display next to the cash register. Stop by for a sandwich or salad later in the day, and the display could flash a picture of a suggested beverage. http://www.provision.tv/news_industry_articles/r/id1=22 http://www.provision.tv/news_industry_articles/r/id1=23 The errand started innocently enough: a quick trip to the nearby Fred Meyer department store for some diapers and other sundry items. But after walking in the front door, I stopped in my rain-soaked tracks. In front of me loomed a rotating bunch of bananas. And then a cantaloupe and a box of toothpaste. Big deal, you say, never been to a Fred Meyer store before? Maybe I should get out more? I probably should, but the items I was seeing were actual rotating, moving, reach-out-and-try-to-touch-them holograms. http://www.provision.tv/news_industry_articles/r/id1=23 http://www.provision.tv/news_industry_articles/r/id1=25 If the big names in home entertainment have their way, TV viewers everywhere are going to need glasses. It's already happened in the theatres: Audiences have donned Elvis Costello-esque specs and forked out $3 extra per ticket to see 3-D releases such as Up, Monsters vs. Aliens and Ice Age. Soon, the industry plans to bring the trend home with new televisions, DVD players and video games. http://www.provision.tv/news_industry_articles/r/id1=25 http://www.provision.tv/news_industry_articles/r/id1=26 Out-of-home ad revenue will climb 4.9% from 2008 to 2013, compared to a 3.3% decline fortraditional advertising, with growth driven by digital billboards, out-of-home digital videonetworks and alternative ambient advertising, which includes guerilla advertising, street teams and other nontraditional approaches. http://www.provision.tv/news_industry_articles/r/id1=26 http://www.provision.tv/news_industry_articles/r/id1=27 Digital signage/DOOH has come of age and 2010 will be a stellar year for this industry. Even with a phenomenal 25 percent growth in a down economy in 2009, we are now approaching the one millionth networked screen mark. The epiphany moment will go unnoticed by the installation crew, the consumer and the industry. We will not know when or which one or what type of network it will be on, but it is, by all estimates, already planned for deployment. This is simply a historic year for digital signage. http://www.provision.tv/news_industry_articles/r/id1=27 http://www.provision.tv/news_industry_articles/r/id1=28 Instead of showcasing your company’s product on a table or display shelf in your booth, put it “out there” with the HoloVision from Provision Interactive Technologies Inc. HoloVision is a 3-D screen that projects an image so that it looks as if it is floating in space. The screen can be encased in a kiosk or tabletop unit, and the projected images can vary from a single item shown in 10-second clips to a play list of dozens of 60-second videos. http://www.provision.tv/news_industry_articles/r/id1=28 http://www.provision.tv/news_industry_articles/r/id1=29 Holographic projections may give consumers Star Wars-like ideas of being able to interact with 3-D images – without having to wear glasses – but are those projections “real” 3-D? One company, Los Angeles-based Provision Interactive Technologies, a subsidiary of Provision Holding, Inc (PVHO), says 3-D without glasses is possible with its relatively new holographic projection technology, called Holovision, that projects a digital image up to 3 feet in front of the projection box’s screen. http://www.provision.tv/news_industry_articles/r/id1=29 http://www.provision.tv/news_industry_articles/r/id1=30 Digital signage e- ectively delivers targeted messaging and advertising, creating immense value for venue operators; Intel’s fi ndings at the Venetian show us how http://www.provision.tv/news_industry_articles/r/id1=30