Ping Mobile to Provide Interactive Mobile Marketing Campaigns for Provision

Provision announced today that it has partnered with Ping Mobile to add a mobile marketing component to its displays. The partnership will allow Provision's 3D Media Center platform to function as an integrated point-of-sale solution in malls, airports and other public locations.

"Mobile marketing serves as both an acquisition and retention tool for retailers and brands," said Curt Thornton, CEO of Provision. "By adding a mobile marketing capability to our 3D holographic displays, we are able to offer our clients a leading-edge technology that will directly result in location-based sales."

Ping Mobile president Shira Simmonds describes how the mix of Provision's 3D Media Centers and mobile marketing benefits brick-and-mortar retailers.

"When consumers respond to a call-to-action in a mall, airport, stadium or other public venue, they can retrieve discount coupons, tickets, vouchers and other printed items from Provision's 3D Media Centers. They can then redeem those offers with the participating on-site retailers. It's one of the most effective uses of mobile marketing, as it reaches consumers in real time, while they're out and about in immediate proximity to the retailer."

Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high-resolution videos into space, detached from the screen, without any special glasses. Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

Ping Mobile provides a complete range of mobile marketing services, including SMS, MMS, IVR, WAP applications and Bluetooth. With an industry-leading focus on consultancy, reporting, data analysis and client services packages, Ping is the mobile marketing agency of choice for clients that have included Warner Brothers, Ford Motor Company, Days Inn, Disney's Soap Channel, Kentucky Fried Chicken, Arby's, Pizza Hut and Hawaiian Airlines.

• Interview with Provision President & CEO Curt Thornton

  2010.01.14
  
  Excerpts from a conference call conducted by TheMarketFinancial.com, a news portal which covers the latest Wall Street developments and investment opportunities.

• Provision's 3D Display Combats Ad Blindness

  2009.12.04
  
  Provision's 3DEO platform - a 3-D advertising kiosk that attracts consumers with holographic video and prints coupons on demand - was a response to the proliferation and ubiquity of two dimensional outdoor displays.

• Interview with Lyle Bunn, Digital Signage Expert and Strategy Architect

  2009.12.02
  
  Lyle Bunn "makes digital signage happen" by providing counsel, direction and education in the planning, deployment, supply and use of dynamic digital display. He is considered to be "consistently ahead of the curve" bringing leading edge insights and deep experience to consulting and education assignments.

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