Spending on Alternative Media Jumps 22%
Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media's Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and marketing dollars in 2007, up from 7.9% in 2002, yielding a compound annual growth rate of 21.7%. The forecast predicts a 20.2% increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17% for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6% of all advertising and marketing dollars.
NBC to Host it's First Out-Of-Home Network
In a sign of the emerging power of TV outside the home, NBC Universal will hold what media buyers are likening to an "upfront" presentation for its digital out-of-home assets Jan. 16. The media company is hoping to get more advertisers to consider NBC for placing ads on TV screens in supermarkets, near gas-station pumps, in taxi cabs and arenas, among other places. Set to be held in Studio 8H, the NBC presentation will address approximately 200 advertisers and media buyers.
In-Store Advertising: Coming of Age?
Suddenly, the advertising trade press is abuzz with a new concept: "shopper marketing." According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is on pace for compound annual growth of 21% through 2010. The only surprise in this is that anyone finds the findings surprising. Conventional wisdom, backed by solid if not conclusive research, says that more than 70% of purchase decisions are made in-store. Yet despite that, in-store advertising still represents only 6% of marketing budget allocations, according to Deloitte.
P&G Rewrites Its Definition of ''Ad Spend''
In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade.
Digital Signage Industry to Reach $14.6 Billion by 2011
RocSearch, a UK/India based consultancy, has released a new report analyzing the growth drivers of the digital signage industry, predicting growth of the market to $14.6 billion by 2011. The report compares the plasma and LCD market to reveal that plasma displays currently generate the highest revenues for the digital signage industry. However, the total contribution of LCDs is expected to be approximately 40 percent by 2009 against plasma’s 48 percent.
Ad Industry Redefining "Public" Television
With people fast-forwarding faster than ever through TV commercials at home, advertising companies have taken their campaigns out into the open. Perhaps you've noticed: Flat-panel screens filled with spots plugging cars, orthodontists and face-lifts are everywhere these days. They greet you at the grocery store, the coffeehouse, the bank and the service station.
Video Interviews
-
Interview with Provision President & CEO Curt Thornton
2010.01.14
Excerpts from a conference call conducted by TheMarketFinancial.com, a news portal which covers the latest Wall Street developments and investment opportunities. -
Provision's 3D Display Combats Ad Blindness
2009.12.04
Provision's 3DEO platform - a 3-D advertising kiosk that attracts consumers with holographic video and prints coupons on demand - was a response to the proliferation and ubiquity of two dimensional outdoor displays. -
Interview with Lyle Bunn, Digital Signage Expert and Strategy Architect
2009.12.02
Lyle Bunn "makes digital signage happen" by providing counsel, direction and education in the planning, deployment, supply and use of dynamic digital display. He is considered to be "consistently ahead of the curve" bringing leading edge insights and deep experience to consulting and education assignments.
Subscribe to News
- Unsubscribe
