“The use of unexpected, in-store coupon & promotion increases the dollar value and number of unplanned purchases made during that particular trip – increasing sales of a brand by 35% and increase consumers’ shopping baskets by 14%.”

Thompson Study, Brandweek

December 2006

 

“In-store advertising has doubled since 2004 and is on pace for compound annual growth of 21% through 2010.”

Grocery Manufacturers Association

Deloitte, Forbes.com

May 2007

 

“Digital Signage industry to reach $14.6 billion by 2011.”

Digital Signage Today.com

July 2007

 

“Out-of-home digital media has become a crucial means by which we and advertisers can gain invaluable impressions in this crowed media landscape.”

George Schweitzer, President

CBS Marketing Group

September 2007

 

“NBC to Host its First Digital Out-of-Home Upfront” – ‘in a sign of the emerging power of TV outside the home, – to get more advertisers to consider NBC for placing ads on screens in supermarkets, amongst other places.’

Advertising Age

January 2008

 

“Unit growth in the digital signage market will hit 22.7 million units by 2011, rising at a CAGR from 3.9 million units in 2006, a nearly six-fold increase”.

Digitimes.com

May 2007

 

“Everyone is saying this (Digital Signage) is the next frontier.”

George Wishart, Global Director, Neilson In-Store, LAT

May 2007

 

“We’ve been looking at ways of improving the effectiveness of our marketing spending; as a result, we’ve been shifting more of our dollars away from traditional TV and toward other media, including in-store.”

Proctor & Gamble, Adage.com

September 2007

 

“Digital Signage can do what no other communications medium can do (i.e. deliver compelling messages at the point-of event under central control); it stands as a new, proven addition to existing marketing approaches and channels.”

Lyle Bunn, Alchemy

December 2007