The Digital Signage Association has published, "Retail DigitalSignage ROI: Finding the break-even point," an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail. “The one question that gets asked about digital signage more than any other is, 'What is this going to do for me?'" said James Bickers, editor of Retail Customer Experience and former editor of Digital Signage Today. "This report spells out the benefits with clear numerical data."