2007.07.27

Digital Signage Industry to Reach $14.6 Billion by 2011

RocSearch, a UK/India based consultancy, has released a new report analyzing the growth drivers of the digital signage industry, predicting growth of the market to $14.6 billion by 2011.

The report compares the plasma and LCD market to reveal that plasma displays currently generate the highest revenues for the digital signage industry. However, the total contribution of LCDs is expected to be approximately 40 percent by 2009 against plasma’s 48 percent.

The report also forecasts that the next five to 10 years will see street furniture advertising grow exponentially. From 2003 to 2008, sales of indoor and outdoor retail dynamic displays will grow by nearly 300 percent.

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