In-Store TV Sways Consumers | Industry Articles

In-Store TV Sways Consumers

Consumers for the most part enjoy watching ad-supported media while grocery shopping and their buying decisions are often influenced by such messages. So says a Nielsen Media Research study that examined in-store media provided by Fairfield, Conn.-based SignStorey. Albertsons and Pathmark are among the grocers that carry the SignStorey video network, which is now in 1,300 stores.

Video Interviews

Interview with Provision President & CEO Curt Thornton

2010.01.14

Excerpts from a conference call conducted by TheMarketFinancial.com, a news portal which covers the latest Wall Street developments and investment opportunities.
Provision's 3D Display Combats Ad Blindness

2009.12.04

Provision's 3DEO platform - a 3-D advertising kiosk that attracts consumers with holographic video and prints coupons on demand - was a response to the proliferation and ubiquity of two dimensional outdoor displays.
Interview with Lyle Bunn, Digital Signage Expert and Strategy Architect

2009.12.02

Lyle Bunn "makes digital signage happen" by providing counsel, direction and education in the planning, deployment, supply and use of dynamic digital display. He is considered to be "consistently ahead of the curve" bringing leading edge insights and deep experience to consulting and education assignments.